We're dedicated to helping make your next Blendable event a success. So whether you're looking for our logo, speaker information, or event headlines; we've got you covered. 

Below in this handy guide, you'll find everything you'll need and we want to encourage you to use these FREE resources.

Cheers to your next successful Blendable event!



Here's what you'll find in this guide:

  • Live Event Promotional Strategy
  • Blendable Logos
  • Font Style & Guidelines
  • Event Headlines & Description
  • Bio & Resources – Adam Hussey
  • Promotional eMail Copy

Live Event Promotional Summary


Blendable is a unique, forward-thinking employee benefits company. Doubling in size each year, along with amazing retention, they are proving to the industry that Blendable is the future of benefits in Canada. 

Adam currently resides in Kitchener, and apparently, he really likes the number 1. He has 1 dog, Boomer. 1 son, Liam. And he has amazingly kept hold of his 1 wife, Sabrina, for over 1 decade now.

If you are ready to attract successful business owners and their employees to your practice, please join me in welcoming Adam Hussey.

Blendable Logos



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Font Style


Typography can often be the glue that binds the brand together. We have selected the following fonts due to their suitable aesthetic and inherent legibility in both the digital and physical environments. All communication and display materials should use the approved typefaces.

Blendable San Serif typeface: Aktiv Grotesk
Suitable Replacements: Arial, Helvetica

Blendable Serif typeface: Sirba
Suitable Replacements: Cambo, Andada

font.JPG

Event Headlines & Descriptions


What the heck is the difference between Insurance and Self-Insurance?

Businesses need budgetary control when it comes to group benefit plans. Often, this can be challenging when trying to balance spend on transactional benefits like health and dental. With our flexible Health Spending Account (HSA) blended group benefit plans, we can help businesses control costs; so they insure the unexpected and self-insure the expected.

Insurance is Like Beer – Yep, You Read That Right!

Back in the day, there was just a handful of big breweries. Eventually, craft and micro-breweries entered the market, offering choice and variety. Blendable is the craft-brewer of the group benefits industry, we work with Advisors and Plan Sponsors to craft group benefit plans that are made for you.

Empowering You to Focus on What Matters Most

Advisors realize success when providing flexibility, guidance, and the right options to businesses. Pre-packaged health and dental group benefit plans are often expensive and fixed. Even with expected and anticipated claims, businesses can often face increased annual premiums. We work with you to develop a flexible Health Spending Account group benefits options for any size of business. Join us to learn more about contributing real value to businesses.

Group Benefits Shouldn't Be One-Size Fits All

No two businesses are the same, and neither are their group benefits needs. We work with businesses to provide members with blended group benefit plans that offer a manageable claims process and flexible benefits. Let's find the perfect blend of benefit options that work for any business, no matter the size or budget. 

Something to Chew On

How do businesses remain competitive and keep their top talent? Besides salary, it could be an attractive benefits program your business offers, so how can they accomplish this without incurring high costs?  With our flexible Health Spending Account group benefits options, we work with you to find the perfect blend, no matter the business size. Join us as we discuss how businesses can provide long-term value to their employees.

Adam Hussey - Bio & Resources


Adam Hussey's Bio & Images

Vice President, Advisor Nation: Adam is one of the three founders of Blendable, formally YourHSA, an innovative, free-thinking, employee benefits provider. Doubling in plans year over year and with almost 500 financial advisors across Canada that have joined their Advisor Nation, they are fast becoming the preferred benefit, solution provider.  With over 15 years of experience in financial services, including individual insurance/investment sales, and sales management, Adam knows the challenges of opening closed doors. His primary role with Blendable is supporting the Advisor Nation by sharing marketing materials, key strategies, and best practices that have worked for him and other savvy Advisors.



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Promotional eMail Copy


Webinar Email - Announcement

Hey (Insert Name),

As a Professional Advisor, you know it's common for business clients to review their employee benefit options every couple of years, especially after a costly renewal! They want to ensure they are getting the best value for their money, and have a clear understanding of what is new on the market. Those reviews can put client/prospect relationships in jeopardy when another Advisor swoops in with a better deal.

Now, there's a new roadmap for Advisors, such as yourself, to secure long-term client relationships by offering customizable options, with built-in sustainability, for your business clients.

Register now for this Exclusive Webinar, and you'll learn how to provide real solutions with real value for your clients. We call that a win-win.

We'd love it if you could join us for 1 hour to learn more about Blendable and how we can help you retain your customers by:

  • Unravelling the mystery behind traditional insurance – we'll share some secrets!
  • Putting you and your brand front and center with your clients.
  • Offering customized, non-traditional solutions for your clients.

Sincerely,
(Insert Your Name Here)

Webinar Email - Follow-Up

Hey (Insert Name),

Register now for this Exclusive Webinar and you'll earn (Incentive).

We understand that as a Professional Advisor, you are always looking for innovative solutions that offer real solutions with real value for your business clientele.

Join us for this 1-hour webinar, on (Date and Time), and you will learn more about a new roadmap for Advisors, such as yourself, to secure long-term client relationships by offering customizable options, with built-in sustainability, for your business clients.

We are looking forward to discussing the following topics during this interactive session:

  • Unravelling the mystery behind traditional insurance – we'll share some secrets!
  • Putting you and your brand front and center with your clients.
  • Offering customized, non-traditional solutions for your clients.

Sincerely,
(Insert Your Name Here)

Webinar Email - Same Day Reminder (Not-Registered)

Hey (Insert Name),

Did you mark today in your calendar?

If not, we wanted to remind you that today is the last day to sign-up for our 1-hour Exclusive Webinar, where you'll also be earning (Incentive).

We look forward to the opportunity to answer all your questions and showcase how we can help you acquire and retain your business clients with our innovative approach to benefits.

During this free webinar, be prepared to learn more about:

  • Unravelling the mystery behind traditional insurance - we'll share some secrets!
  • Putting you and your brand front and center with your clients.
  • Offering customized, non-traditional solutions for your clients.

Cheers,
(Insert Your Name Here)

Webinar Email  Same Day Reminder (Registered)

Hey (Insert Name),

Don't forget to join us today (Time) to learn how we can help you acquire and retain clients with real solutions that offer real value.

Also, as a thank-you for registering for this Exclusive Webinar, you'll also be earning (Incentive) – we call that a win-win!

We're looking forward to the opportunity to answer all your questions.

Talk to you soon,

(Insert Your Name Here)

Webinar Email – Recording (Not-Registered)

Hey (Insert Name),

As a Professional Advisor, we understand how busy you are.

With that said, we sure didn't want to miss the opportunity to introduce you to our customized solutions that will help you acquire and retain your business clientele with real solutions that provide real value.

Below, you will find a complimentary recording of the full webinar. Please feel free to contact us if you would like to learn more.

Still not sure if this webinar pertains to you? Here are some additional topics we covered:

  • Unravelling the mystery behind traditional insurance.
  • Putting you and your brand front and center with your clients. 
  • Offering customized, non-traditional solutions for your clients.

Cheers,
(Insert Your Name Here)

Webinar Email – Recording (Registered)

Hey (Insert Name),

I'd like to personally thank you for taking the time to join us today for our webinar event. We had a ton of fun putting it together, and we hope it provided some useful content for you.

Below you will find a link to the full webinar, in case you missed it or were unable to hang in for the full hour, or if you would like to review the content further.

If you have any follow up questions or need more info, as always, our team would love to hear from you!

Cheers,

(Insert Your Name Here)

More About Blendable

Blendable Solutions

No pigeon holes here. Your plan is your plan. Business owners are constantly balancing cashflow considerations and human resources objectives designed to develop an awesome team. We'll work with you and your Advisor to find the perfect blend of benefit options that work for your company, no matter the size or budget.

Insured Solutions

Provide peace of mind benefits for your employees. Our traditional coverages include Life, LTD, and more! Combine those with an HSA or Emergency travel or ... well ... whatever, to customize a plan for your needs and those of your team.

What Matters Most to Clients?

  • Attracting and retaining top talent.
  • No plan limits on eligible services.
  • Ability to customize benefits any time.
  • Offering the best value while controlling costs for businesses.

Why Choose Blendable?

  • Premiums won't increase if the client doesn't want them to. No surprise increases.
  • No longer paying for benefits that are not used.
  • Cost-effective for business owners.
  • Completely customized benefit solutions.
  • Enhanced Health Blends that mirror traditional plans but are delivered more efficiently.

Why Do Advisors Choose Blendable?

  • Our retention rates are astronomical. No more delivering bad news to your clients.
  • We work with you to retain and grow your business.
  • Blendable offers solutions that will convert your benefits plan from a cost centre to a cost savings for business owners.
  • There is a solution for them, a flexible group health benefits plan with Blendable.